The Need

Hello Readers,

Was going through my blogs and realized the last time I posted something other than my business idea was last year in December of 2007. This was surely against my reputation of spammer on IP in college and slogger-blogger on o3.indiatimes.com. So here is the news – I AM BACK!!!

Now don’t know whether this news is good or bad for you but I do hope to keep up the frequency of the posts. But wait, what should be the topic of the blog…? I, being a marketing enthusiast, had to justify the majors I had opted for – Marketing & Strategy. And what better to mix a bit of psychology into marketing. Looking the world from buyer’s and seller’s perspective would be fun and make things interesting. Am hoping to discover a lot of things/fundas while thinking about and eventually writing posts on this blog. But in this quest, hope I don’t bore you and loose my readers (the so called fan-following).

So without playing any more games let me tell you more about the topic of the blog. It is “Complacency – The root cause of retention in India???” There is a subject called CONSUMER BEHAVIOR in marketing in 2nd year curriculum that I have opted for in the 4th term. It is taught by a very knowledgeable professor who makes every class interesting. Thought it is a good time to write a blog as can get inputs from Him.

Had to select India as a country because of the nationalist I am and also the ease of getting data. Retention is something I worked on during the 2 month tenure in the marketing department of Ceat Ltd. Complacency is defined as “The feeling you have when you are satisfied with yourself” and it being related to psychology, thought would do some research if these can be related.

Hope I am able to do justice to the topic, the subject, the professor and most importantly to you – the readers.